NewMindSpace, self-described purveyors of “cultural interventions and urban bliss dissemination, ” brought their latest playful event to urban spaces in Toronto on the afternoon of July 2 with Bubble Battle, a flash mob of bubble blowers of all ages who filled the air at Queen and Bay with bubbles small, large, round, elongated. . . and mostly plentiful. The bubblers arrived on foot, via Subway and in small bicycle herds, sporting a collection of bubbling gear that was worthy of a Doctor Seuss book.
In Toronto these days, Queen Street is the happening place for artists and the alternative culture. It’s a far cry from the staid, upscale galleries and cafes of Yorkville. These artists are alive and creating. They haven’t been stuffed and mounted for display yet.
Bay Street on the other hand is the financial main thoroughfare of the city. A street of grey towers with hardly even a cafe along its downtown expanse to break the gloom.
So perhaps it was fitting that Toronto’s “Bubble Battle” took place at the intersection of Queen and Bay. To mean, it was the only explanation of the word “battle” since certainly no one was battling anyone in the festive crowd that assembled. The bubbles and the mood of the assembled masses were a great antidote to the greyness of the city.