Tapestry Opera Website

[vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1537043648194{margin-bottom: 0px !important;}”]The redesign of Tapestry Opera’s site was first undertaken in 2016 to address an old static site design built on the 2010 WordPress template.  The non-responsive design was causing difficulties for mobile users but also becoming increasingly unstable with WordPress updates and new browsers.
With Tapestry Opera’s mandate for opera development, production and programs promoting professional development for opera professionals, we needed a flexible wireframe that involved organizing content via post category and displaying the content on potentially more than one page.
The wireframe was easier to gain consensus on than the landing page content. The challenge was to give the visitor an overview of Tapestry’s activities and season offerings while also taking them quickly to the most current offerings.
At first a full page Revolution slider with slides for each performance was tried.  When some users complained that the slider was stalled for them on an old show, manual advance arrows were added but this still did not satisfy all.  Manually changing the order of the slides was a stop-gap solution but not sustainable in the long-run.
Finally in Season 2018-2019 we abandoned the landing page slider in favor of a tiled display of season shows that both gave instant access to the shows combined with an overview of the entire season.  Having coordinated art for the season is essential for this design to work well.  In 2016-17 when the design was first undertaken, each performance had unique art, colours and even fonts varied.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”7926″ img_size=”full” add_caption=”yes” onclick=”link_image”][vc_single_image image=”7929″ img_size=”full” add_caption=”yes” onclick=”link_image”][/vc_column][/vc_row]

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