Welcome Video Oksana

Welcome to new production video

Filmed and edited short for e-blast invitation

Dr. Madeline Goodman, Psychiatrist, Portland ME

Dr. Madeline Goodman, Psychiatry and Psychotherapy 2020

This US based mental health professional wanted a site that spoke to her love of nature.  ArtsCubed worked with her to develop a logo (a two sided fern frond) and her tag line “Walking Out of the Woods Together”. We used original photographs for the nature-themed backgrounds and decorative panels.

Visit site:  https://drmadelinegoodman.com

MEDIA SKINNING

We created media loops as textures to give the feeling of being in nature to the site visitor. Still photos are substituted for mobile visitors.

Puppetmongers Theatre, Toronto

Puppetmongers Website Project 2017-2020

The challenge for this veteran puppetry theatre company was quickly conveying the range of activities that involved works for audiences of all ages.  We wanted to avoid a “just for children” look.  The solution was found in a sophisticated but colourful palette and a media skinned hero slider that included a video montage from varied activities.

Arts Cubed has not been managing this site since 2021 and as of April 2025 if appears to be offline. 

Video skinning effect

Jung at Heart, Psychotherapy, Belfast ME

THE PROJECT:

To develop a new WordPress site for a blog written by a Jungian therapist focused on personal growth, healthy body image, and Jungian analysis.  The site had previously existed on a Sandvox platform 

Developed logo, colour palette, wire-frame, installed theme after updating php version and installing WordPress.

Note: This site was retired with the site owner’s retirement in 2025

Opera Canada Magazine, Toronto

Opera Canada Magazine digital project 2014-2019.

THEN:

At project start date the organization had a vibrant 50+ year old print publication with very little digital presence. Although having a website for almost a decade, the site mainly provided information for phone or written communications.   There was no online print content, no opportunity to buy online subscriptions, no online opportunity to buy gala tickets online and no current opera listings.  Facebook Likes were under 50 and Twitter followers about 200.  There was no Instagram account, no mail list and no e-newsletter.

The Project

– Created a decision tree with 3 potential project models as a preliminary step, presented and led a decision-making process prior to adoption of Phase 1 Plan.
– Prepared a wire-frame model
– Researched and selected new WordPress theme and created new content pages
– Worked with magazine staff to create and edit categories and content sections
– Created new Facebook Page, led Facebook promotions
– Used Formidable Forms to create subscription pages
– Set up and designed template for Mail Chimp Newsletter
– Pioneered online sales of gala tickets.
– Provided staff training and support
– Pioneered sales of online advertising space
– Presented Phase 2 plan to increase monetization of site through the provision of subscription content. 

 

Rogers, Labour Arbitration, Vancouver, BC

Rogers Arbitration

Launched in 2018

This busy Vancouver based lawyer has a practice as a neutral labour arbitrator helping unions and employers resolve disputes equitably. She wanted a simple one page site for people to find her contact information and track her availability for meetings.

This site features an embedded calendar managed by a professional association.

 

TOAE 1

Creative Works Studio at the TOAE

TORONTO OUTDOOR ARTS EXHIBITION EVENT

Photo documentation of a community arts organization presenting at the Toronto Outdoor Exhibition was used for 1)social posts 2) Donor Reports and, 3)assistance in recording steps and processes.

Capacity Building

In the non-profit and arts sector we use the term “capacity-building” a lot but we seldom stop to compare notes about what we mean by the term.  To many non-profit staff and volunteers, it is all about the money and certainly more dollars builds our capacity. . . as long as those dollars are not wasted.  But there are other considerations in capacity building that can help us do more with what we have and position us to grow.

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