Scarborough Philharmonic Orchestra Website

The Scarborough Philharmonic Orchestra is an amazing 40 year old community orchestra in Scarborough, Ontario. Once an independent city, Scarborough was annexed to Toronto by provincial decree in the 1990’s, but maintains an independent identity.  Developing a new website for the orchestra was a considerable challenge due to some years of neglect of their prior site.  The site was built on a child them of a deprecated them and much of it’s architecture was dependent on premium plugins with expired licenses. No wonder the staff of the orchestra was reporting that the site was balky and the simplist posts would encounter difficuties.

Unravelling the problems, it came to light that the site had been developed by a small local communications business that had, for the most part given up on web design.  Once again, no one in the organization had really noticed but simply carried on.  I was reminded of “Zen and the Art of Motorcycle Maintenance again.  In the book the character talks about how neglecting a dripping tap erodes your quality of life over time.   Like a dripping tap, the problems with the website were affected every level and aspect of the organizations work


Organizing the orcestra’s many videos was one of the challenges with this build.  Originally I built video portfolios as pictured here, but, given some recent changes in Google Search Console, I am transitioning the sit over to a video custom post type to have only one video on a post. Using a custom taxonomy, the videos are aggregated on archive pages.

Another challenge was setting up a self-hosted ticketing system.  In this case we used The Event Calendar and Event Ticets from Modern Tribe.  

Larry Carbone, Veterinarian and Animal Rights Activist

The Project

Starting with content on a blog, create a multi-faceted site for an individual with streams of activity including consulting, activism, nature photography and crafting.

The Look

I drew on colours from the site owners photography and pottery.


The site logo was taken from art on the site owner’s pottery.

Ron Royer, Composer and Conductor

This project presented several challenges.  The client had been left with an unworkable site by a web developer that used multiple subscription plugins to create content.  A year later with all the subscriptions lapsed, content became increasingly broken and restoring the site would mean a ridiculous investment in monthly or annual fees.  The job then was to retrieve the data and reconstruct the site on a non-subscription basis while maintaining much of the same look and feel.

Theresa Shea, Author-Edmonton, AL

The Edmonton author came to us with a hand-coded site built in 2012 that she was unable to update by herself.

The site had been launched to coincide with the publication of her first book and she was about to launch a second novel in October 2021.

Content included: Readers comments, reviews, links to booksellers, and a calendar for book signings and readings.

Jordan de Souza, Conductor-Berlin/Toronto

Having a static site just didn’t fit the rocketing career of trend-setting conductor, Jordan de Souza. Having previously worked with Jordan on some small communications projects, we took on website design and management this year.

One of the features Jordan most needed was an events calendar to keep his fans informed on where to catch one of his conducting engagements.  We opted for a simple version of The Event Calendar with some CSS customizations to fit the style of the site.

Dr. Madeline Goodman, Psychiatrist, Portland ME

Dr. Madeline Goodman, Psychiatry and Psychotherapy 2020

This US based mental health professional wanted a site that spoke to her love of nature.  ArtsCubed worked with her to develop a logo (a two sided fern frond) and her tag line “Walking Out of the Woods Together”. We used original photographs for the nature-themed backgrounds and decorative panels.

Visit site:


We created media loops as textures to give the feeling of being in nature to the site visitor. Still photos are substituted for mobile visitors.

Puppetmongers Theatre, Toronto

Puppetmongers Website Project 2017

The challenge for this veteran puppetry theatre company was quickly conveying the range of activities that involved works for audiences of all ages.  We wanted to avoid a “just for children” look.  The solution was found in a sophisticated but colourful palette and a media skinned hero slider that included a video montage from varied activities.


Visit Site

Video Skinnning

Jung at Heart, Psychotherapy, Belfast ME


To develop a new WordPress site for a blog written by a Jungian therapist focused on personal growth, healthy body image, and Jungian analysis.  The site had previously existed on a Sandvox platform 

Developed logo, colour palette, wire-frame, installed theme after updating php version and installing WordPress.

Opera Canada Magazine, Toronto

Opera Canada Magazine digital project 2014-2019.


At project start date the organization had a vibrant 50+ year old print publication with very little digital presence. Although having a website for almost a decade, the site mainly provided information for phone or written communications.   There was no online print content, no opportunity to buy online subscriptions, no online opportunity to buy gala tickets online and no current opera listings.  Facebook Likes were under 50 and Twitter followers about 200.  There was no Instagram account, no mail list and no e-newsletter.

The Project

– Created a decision tree with 3 potential project models as a preliminary step, presented and led a decision-making process prior to adoption of Phase 1 Plan.
– Prepared a wire-frame model
– Researched and selected new WordPress theme and created new content pages
– Worked with magazine staff to create and edit categories and content sections
– Created new Facebook Page, led Facebook promotions
– Used Formidable Forms to create subscription pages
– Set up and designed template for Mail Chimp Newsletter
– Pioneered online sales of gala tickets.
– Provided staff training and support
– Pioneered sales of online advertising space
– Presented Phase 2 plan to increase monetization of site through the provision of subscription content.