Hadar Aviram Website Development Project
Front End development of a new site featuring both imported posts (from two blogs) and new content. Posts migrated to WordPress. Taxonomy development and collaborative development of logo and color palette.
Visit site. https://hadaraviram.com
Dr. Madeline Goodman, Psychiatry and Psychotherapy 2020
This US based mental health professional wanted a site that spoke to her love of nature. ArtsCubed worked with her to develop a logo (a two sided fern frond) and her tag line “Walking Out of the Woods Together”. We used original photographs for the nature-themed backgrounds and decorative panels.
Visit site: https://drmadelinegoodman.com
We created media loops as textures to give the feeling of being in nature to the site visitor. Still photos are substituted for mobile visitors.
Puppetmongers Website Project 2017
The challenge for this veteran puppetry theatre company was quickly conveying the range of activities that involved works for audiences of all ages. We wanted to avoid a “just for children” look. The solution was found in a sophisticated but colourful palette and a media skinned hero slider that included a video montage from varied activities.
TAPESTRY OPERA 2016 REDESIGN
In 2016 this organization had a non-responsive site based on an out-dated custom theme. Complicating the design was a desire by the organization to maintain its dark theme while also being accessible on all devices and browsers. This site also involved a WooCommerce integration for subscriptions and the creation of highly specialized conditional logic application forms for professional development events and auditions.
A hallmark of the site was a tremendous volume of great video and image content.
To develop a new WordPress site for a blog written by a Jungian therapist focused on personal growth, healthy body image, and Jungian analysis. The site had previously existed on a Sandvox platform
Developed logo, colour palette, wire-frame, installed theme after updating php version and installing WordPress.
Opera Canada Magazine digital project 2014-2019.
At project start date the organization had a vibrant 50+ year old print publication with very little digital presence. Although having a website for almost a decade, the site mainly provided information for phone or written communications. There was no online print content, no opportunity to buy online subscriptions, no online opportunity to buy gala tickets online and no current opera listings. Facebook Likes were under 50 and Twitter followers about 200. There was no Instagram account, no mail list and no e-newsletter.
– Researched and selected new WordPress theme and created new content pages
– Worked with magazine staff to create and edit categories and content sections
– Created new Facebook Page, led Facebook promotions
– Used Formidable Forms to create subscription pages
– Set up and designed template for Mail Chimp Newsletter
– Pioneered online sales of gala tickets.
– Provided staff training and support
– Pioneered sales of online advertising space
– Presented Phase 2 plan to increase monetization of site through the provision of subscription content.