Larry Carbone, Veterinarian and Animal Rights Activist

The Project

Starting with content on a WordPress.com blog, create a multi-faceted site for an individual with streams of activity including consulting, activism, nature photography and crafting.

The Look

I drew on colours from the site owners photography and pottery.

Logo

The site logo was taken from art on the site owner’s pottery.

Ron Royer, Composer and Conductor

This project presented several challenges.  The client had been left with an unworkable site by a web developer that used multiple subscription plugins to create content.  A year later with all the subscriptions lapsed, content became increasingly broken and restoring the site would mean a ridiculous investment in monthly or annual fees.  The job then was to retrieve the data and reconstruct the site on a non-subscription basis while maintaining much of the same look and feel.

Theresa Shea, Author-Edmonton, AL

The Edmonton author came to us with a hand-coded site built in 2012 that she was unable to update by herself.

The site had been launched to coincide with the publication of her first book and she was about to launch a second novel in October 2021.

Content included: Readers comments, reviews, links to booksellers, and a calendar for book signings and readings.

Jordan de Souza, Conductor-Berlin/Toronto

Having a static site just didn’t fit the rocketing career of trend-setting conductor, Jordan de Souza. Having previously worked with Jordan on some small communications projects, we took on website design and management this year.

Dr. Madeline Goodman, Psychiatrist, Portland ME

Dr. Madeline Goodman, Psychiatry and Psychotherapy 2020

This US based mental health professional wanted a site that spoke to her love of nature.  ArtsCubed worked with her to develop a logo (a two sided fern frond) and her tag line “Walking Out of the Woods Together”. We used original photographs for the nature-themed backgrounds and decorative panels.

Visit site:  https://drmadelinegoodman.com

MEDIA SKINNING

We created media loops as textures to give the feeling of being in nature to the site visitor. Still photos are substituted for mobile visitors.

Puppetmongers Theatre, Toronto

Puppetmongers Website Project 2017

The challenge for this veteran puppetry theatre company was quickly conveying the range of activities that involved works for audiences of all ages.  We wanted to avoid a “just for children” look.  The solution was found in a sophisticated but colourful palette and a media skinned hero slider that included a video montage from varied activities.

 

Visit Site

Video Skinnning

Jung at Heart, Psychotherapy, Belfast ME

THE PROJECT:

To develop a new WordPress site for a blog written by a Jungian therapist focused on personal growth, healthy body image, and Jungian analysis.  The site had previously existed on a Sandvox platform 

Developed logo, colour palette, wire-frame, installed theme after updating php version and installing WordPress.

Opera Canada Magazine, Toronto

Opera Canada Magazine digital project 2014-2019.

THEN:

At project start date the organization had a vibrant 50+ year old print publication with very little digital presence. Although having a website for almost a decade, the site mainly provided information for phone or written communications.   There was no online print content, no opportunity to buy online subscriptions, no online opportunity to buy gala tickets online and no current opera listings.  Facebook Likes were under 50 and Twitter followers about 200.  There was no Instagram account, no mail list and no e-newsletter.

The Project

– Created a decision tree with 3 potential project models as a preliminary step, presented and led a decision-making process prior to adoption of Phase 1 Plan.
– Prepared a wire-frame model
– Researched and selected new WordPress theme and created new content pages
– Worked with magazine staff to create and edit categories and content sections
– Created new Facebook Page, led Facebook promotions
– Used Formidable Forms to create subscription pages
– Set up and designed template for Mail Chimp Newsletter
– Pioneered online sales of gala tickets.
– Provided staff training and support
– Pioneered sales of online advertising space
– Presented Phase 2 plan to increase monetization of site through the provision of subscription content. 

 

Rogers, Labour Arbitration, Vancouver, BC

Rogers Arbitration

Launched in 2018

This busy Vancouver based lawyer has a practice as a neutral labour arbitrator helping unions and employers resolve disputes equitably. She wanted a simple one page site for people to find her contact information and track her availability for meetings.

This site features an embedded calendar managed by a professional association.